Category Archives: Website Design And Development

By Julia Gulevich

What is an email newsletter? An email newsletter is kind of like a regular newspaper but it delivers news directly to our email electronically. These newsletters arent just the news. Email newsletters are available for just about every kind information.

Most companies have an email sign up for their email newsletter that allows them to send you updates on company policies, changes and information on topics you request. Email newsletters might be about health, technology, sports, general information or varying articles of interest.

So now that you know what an email newsletter is all about. Lets start figuring out how to create one. The first step is to decide your email newsletters lay out. You want the email newsletter to be something that everyone is going to want to read. Therefore, you must design your email newsletter to be attractive and appealing. There are several ways you can accomplish this. You can have your newsletter professionally designed, can download email newsletter creator software, or you can create one on your own. In regards to email newsletters, it is usually best to have them professionally designed.

One of the things to consider in your email newsletter design is that the internet is visually oriented. There are few sites that are only text based. Therefore, customers, and subscribers to your email newsletter are going to be expecting your newsletter to match the types of things they see on the internet. There are more complicated ways of doing email newsletters, but why not start out with something basic like an HTML email newsletter.

When the internet was in its infancy, HTML email newsletters would have been something almost impossible because email was only set up to do text. Even now, youll often get a message asking if you want to send or receive an email in either text or HTML. These days, knowledge of HTML isnt even needed to create an HTML email newsletter. There are HTML editors available and even most word processors come with an HTML editor or tagging feature. There are a variety of things to choose from. Features such as heading changes, allowing you to alter the titles and headings of your HTML email newsletter. Adding text enhancements, web links are also easy to do in your HTML newsletter. Most word processors have a function for adding links to your HTML email newsletter while all feature text enhancements like underlining. With the addition of HTML features to common word processors, there is no reason why you cant get started creating your own HTML email newsletter. It will do wonders in spreading the information about your site, or what you have to offer, as well as updates and general news of interest.

About the Author: Author is a technical expert associated with development of email marketing utilities:

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By Joshua Feinberg

When targeting the sweet spot small businesses, IT consultants should know the company will desire someone with strong hardware skills. As an IT consultant, you should know about RAID and multi-port communications adapters.

Background Needed

IT consultants targeting sweet spot small businesses should be comfortable with storage-attached networks, network-attached storage, basic mid-range data back up systems, DAT, DL2, UPS’s, power protection devices, routers, CSU’s, VSU’s, advance wi-fi hardware, and things that support roaming and management.

Knowing the Systems

The bigger part of supporting sweet spot small businesses effectively deals with networking software. An IT consultant targeting these businesses should know the software and have strong networking skills.

In addition to this, you need to be extremely familiar with the server OS’s. That’s a big part of what they’re hiring you for; the networking design, installation and ongoing support and maintenance.

Know What They’re Using

IT consultants should be familiar with Microsoft Windows server, Microsoft Small Business server, Novell Netware, Novell Small Business Suite and Red Hat. Also, client server messaging is huge, so platforms like Microsoft Exchange server and Novell GroupWise may be widely used in this environment.

Client server accounting applications start to become big in this environment. Additionally, CRM applications, web servers like Microsoft IS, and Apache are often utilized by these small businesses.

Other Tools

IT consultants, targeting this environment, should be familiar with web authoring tools like Microsoft Front Page and Macromedia Dream Weaver. An IT consultant serving small businesses using Windows should be comfortable with terminal services. Network faxing, performance monitoring, virtual private networking, BPM’s and RAX are pretty important as well.

IT consultants dealing with small businesses should be comfortable with advanced virus protection. You should also be very familiar with security, like intrusion detection and firewalls.

The Bottom Line about IT Consultants

To support sweet spot small businesses effectively, IT consultants should be familiar with at least 25 to 50% of the things mentioned above. It is recommended that you have a minimum of 50% of the above skills to effectively support these small businesses.

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About the Author: Joshua Feinberg can help you grow your computer consulting business, the RIGHT way! Sign-up now for your free audio training program that features field-tested, proven Computer Consultants Business Tools at

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