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Where Can I Find Good Web Design Advice?

Submitted by: Andrew Walpole

Learning web design can be quite confusing as there is such a myriad of different tutorials and learning hubs on the net.

Many of the top web designers have learned their trade not through formal education and degree courses, but because they are autodidacts, that is, they are self-taught.

Even at this stage in the 21st century, universities and higher education facilities are not geared up to teaching the new media, so those wanting to learn the necessary skills have had to find their own sources of education.

If you are just starting down the web design road you too may not have the option of attending a course and so are looking for alternative sources of information.

Web design classes aren’t a possibility for everybody as many out there work full-time and have neither the money nor the time to attend college.

However, many learning institutions run part-time evening courses and only charge a minimal fee so it is worth ringing them up and asking for a brochure. They are not the type of courses that will give you an in-depth understanding of web design, but they will at least give you a basic grounding.

[youtube]http://www.youtube.com/watch?v=1IFwZtcKSY0[/youtube]

Several years ago I attended an evening course that was teaching Dreamweaver and Flash basics, and I came away with at the least the fundamentals of how these pieces of software work.

Most web designers will advise learners to stay clear of Dreamweaver because it is a WYSIWYG editor (WYSIWYG is an acronym for What You See Is What You Get). This means it writes the code for you, whereas learners really need to know how to write the code themselves.

However, by using the WYSIWYG features of Dreamweaver it really is possible to quickly build a basic but visually stimulating website. It’s the quickest way for the novice to create something complete rather than just writing lines of code.

Today, I still use Dreamweaver because I like its layout although I don’t use its WYSIWYG features – I write the code myself; and the code you need to learn in order to be a efficient web designer is Hypertext Markup Language (HTML) and Cascading Style Sheets (CSS).

HTML was created by the creator of the World Wide Web, Tim Burners-Lee, at the turn of the 90s, with CSS following a few years later.

The idea behind CSS was the separation of style and content. Today, aspects of a web page such as layout, fonts and colour are controlled by CSS and not by HTML as they used to be.

After my brief evening course I sought out other sources of information on the net and in the bookshops. In particular, there are two series of books I would recommend.

The first is Hands-On Training, produced by Lynda.com. Their guides are written by the world’s top web designers and often come with an accompanying DVD-ROM. Lynda.com also has a whole host of online video tutorials too that are well worth purchasing. The second recommendation is O’Reilly Media who have been producing technology learning resources since 1978, although perhaps it is best to tackle their books after you have a little knowledge of HTML and CSS under your belt.

As for the net, because of what you are studying, you’ll find an abundance of quality material on the web!

There are many, many different sites and online communities that pump out good, solid tutorials and advice for free. Google, truly, is your friend here and will help you uncover those illuminating design and code hubs.

One place in particular, Sitepoint, has proven to be an invaluable resource to me over the years, both as a novice and still today as a professional.

You will always find a polite and genuinely helpful response to any question that you ask on the Sitepoint forums; and, because it has existed since 1999, there is a huge reservoir of old threads for you to swim through.

Other sites are w3schools.com which is a good reference source with detailed sections on HTML and CSS and alistapart.com which is the best place to learn about web standards.

When you start to learn HTML and CSS it can all seem a bit daunting, but if you have the time to spare and the determination to apply yourself I can guarantee that you will succeed.

About the Author: Andy Walpole is a web designer and developer and can be found at

Suburban Glory Web Design

Source:

isnare.com

Permanent Link:

isnare.com/?aid=393625&ca=Internet

  • 29 Sep, 2021
  • (0) Comments
  • By Admin
  • Software And Web Development

How To Increase International Sales From Your Website

How to Increase International Sales From Your Website

by

Christian Goodrich

The facts:

Although English is the most popular language online, it’s not the only one. In fact, 70% of all searches online are NOT in English.

Asia has more Internet users than Europe and America combined!

Up to 85% of consumers are prepared to buy cross-border, but on average only 18% do so.

85% of new business procurement is initiated online.

[youtube]http://www.youtube.com/watch?v=FGFTYtwOiyc[/youtube]

5 essential steps to make your website more effective in gaining international sales:

1. Web design

Make your website as visual as possible. An image speaks a thousand words, in any language! A visually appealing, impactful design will translate across borders. Try to avoid using localised imagery. Use images, video and animated diagrams to convey your products or services, as opposed to long pages of text.

2. Domain strategy

Opt for either an all-encompassing website on a single ‘.com’ domain name or for a suite of foreign websites on local country-specific URLs. If you go for the latter, make sure domains are available in each key market and check whether you need to have a registered address in the country in question in order to own and operate a local domain.

3. International SEO

Don’t assume people in other countries will use the same keywords as in the UK. It’s often not the case that you can simply translate your English list of keywords. Someone searching in Germany or China will use very different language and search behaviour compared to someone in the US, for example. International SEO is a very challenging task so don’t try and do it all yourself. You need to work with both an SEO specialist and a translation company.

4. Language barriers

This is the biggest barrier to achieving international success. Decide on your key markets and get your website translated professionally into their respective local languages. Try to avoid automated translation tools as they’re often inaccurate. After all, how does it make you feel if grammar is poor on a website you’re looking at?

If you can’t afford to translate your site, keep the volume of its copy to a minimum and use simple, plain English. At the very least, localise for American audiences. There are subtle – but key – differences between US English and UK or ‘proper’ English (i.e. the English that is spoken in territories such as the UK, Ireland, Canada, Australia and New Zealand, as well as a host of Commonwealth nations), but these are pretty straightforward to implement using automated tools.

5. Mobile and tablets

Internet browsing on a mobile device is increasing rapidly in all countries, but especially in places like Africa and Asia. The golden rule here is: make sure your website works on a mobile device! I cannot underline enough the importance of a ‘responsive’ website that will automatically adjust itself to fit a mobile or tablet screen – conversion rates are much higher on mobile responsive websites.

Shaun is the Creative Director of

SOZO Web Design

, which he founded back in 2000. SOZO is a leading

Cheltenham web design

company specialising in web design, branding and online marketing.

Article Source:

How to Increase International Sales From Your Website

  • 23 Apr, 2021
  • (0) Comments
  • By Admin
  • Software And Web Development
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