Category Archives: Equipment

How Has the Widespread Adoption of Smartphones Affected Digital Advertising?

by

Larry Wright

There are very few inventions that truly change how we live and work as a society. Refrigeration, the microchip, those little things on the end of shoelaces that make them not unravel. In all seriousness, it really isn t that often that a consumer product comes along that actually changes how society operates, but the smartphone truly has.

Consider how we use our smartphones. They re much more than the cell phones of old. They re on-demand access to our social media streams, our email, and more importantly, the entire Internet. This constant connectivity has changed how we interact, enabling distant friends and relatives to virtually participate in our daily lives. It s impacted how we shop, with 55% of smartphone users indicating that they have used a smartphone to price compare when shopping. Additionally, more than a quarter of smartphone owners use their phones to read online reviews that impact their buying choices, and more than a third have scanned a QR code with their phone for information.

For the retail industry, this all adds up to a major marketing element. Smartphones are not just a one-way street, after all. If consumers can use them to access information, then businesses must use that same technology to share information with those users. This is where digital advertising comes in.

Digital advertising is a bit of a catchall term. Some people use it interchangeably with online advertising, but that s not quite accurate. All online advertising is digital advertising, but not all digital advertising takes place online. It s a huge industry. Mashable reports that, Global digital advertising spending broke $100 billion for the first time, according to eMarketer, which predicts the business will grow another 15.1% this year. These numbers reflect advertising received on desktops, laptops, mobile phones, and tablets, excluding text message ads (SMS, MMS, P2P). An estimated $31 billion of that was spent in the U.S. alone.

With so much smartphone usage, the marketing and advertising industry cannot lean solely on Internet advertising for their digital messaging. Rather, marketers must navigate the often-complex waters of direct marketing via smartphones. Consumers are quick to opt-out when brands over-message them with texts and other phone-based notifications such as push-data options. Yet consumers opt-in to begin with because they do want to connect with their favorite brands. They want coupons, special and exclusive offers, product notifications, and sale information. This means marketing must toe the line between helpful and intrusive, much as it does with social media.

The key here is for brands to offer a stream of useful information via social media and purposeful ads online while sending push notifications and text messages to cell phones on a scheduled basis as well as when those smartphones GPS capabilities enable location-based app push notifications. Those location-based services are among the most important elements of a digital advertising campaign utilizing smartphones. When users can not only choose to check in via Facebook and Foursquare but actually be made aware that they are within a specific range of a business location and offered an incentive to come in, they are far more likely to engage with the brand than if they simply see a banner ad while browsing online.

Smartphones offer real-time marketing opportunities to users who truly want to connect with your brand. Smartphone users are listening. Are you sending a message you want them to hear?

Larry is the author of this article about wrote this article about how the widespread adoption of smartphones has affected digital advertising. Working for TribalVision he noticed that their

virtual marketing department

involved

boston seo services

that worked together to learn more about mobile advertising. In his free time he enjoys taking trips with his family and blogging about his adventures.

Article Source:

ArticleRich.com

No catering business is complete without commercial refrigeration. This article gives you some hints and tips on how best to maintain your commercial refrigeration in order to maximize life span, and prevent expensive service calls.Once youve splashed out a few thousand Euros on commercial refrigeration for your kitchen, you want to ensure you do not fall into lazy routines and not maintain of it. Not only will this shorten the lifespan of the commercial refrigeration, but it will also lower the quality of the food you keep in the units.You should frequently do a a once over on your commercial refrigeration to be certain there are no problems or potential problems, such as problems with the doors or frost starting to form. If you spot it soon enough, it can mean you prevent a really stressful period of time in your kitchen! Imagine if your refrigerator breaks down correctly when you have a restaurant full of customers wanting to be served in your restaurant, you are going to have a mighty task on your hands. So remember to maintain it by checking over things, and repairing any problems as necessary. A small part being worn down can, like anything, results in much bigger issues.So make sure you do the above frequently, and your commercial refrigeration equipment should stay in top condition. Maybe you can predict whats next in order to maintain your commercial refrigeration (and even worse, more importantly) dont you?. Cleaning! It is easy, but you most likely dread having to do it. However its a great feeling when you finish and your equipment looks shiny and new. You have to make sure you clean the interior of the unit really well. Some soapy water will suffice I recommend you do this every month to make sure you keep on top of things. Also clean the outside of the equipment, get it glistening. Each of the components also needs cleaning, e.g. the motor and the fan. You may think this is something you would expect me to tell a child, but please make sure you have unplugged the commercial refrigeration appliances before you do this! Sounds easy, which it definitely is, but lots of people always overlook it, and regret it! Keeping the fan clean will ensure it remains in full working order and will prevent frost-formation, which as you know can cause all sorts of other issues. So you can see how keeping on top of the cleaning can avoid other problems.Hopefully these few tips have given you an idea of what needs to be done in order to properly look after your commercial refrigeration appliances. In the same way that you wouldnt buy a house and not clean it, dont buy commercial refrigeration equipment and not clean it and service it.

Cold Room With Roof-Top Support Platform

by

alina009

The present invention relates generally to prefabricated auxiliary buildings and, more

particularly, to an independently supported prefabricated cold room structure for installation

adjoining to an air-conditioned main building wherein the air conditioning systems for the main

building are supported on a platform atop the cold room structure.

Establishments that serve or sell perishable foods, for example restaurants, quick-serve

restaurants, convenience stores, delis, and other food establishments, require one or more

refrigerated rooms for storing perishable foods items. Often, these refrigerated storage areas are

formed by a walk-in auxiliary structure attached to the main building of the establishment, but

structurally independent from the main building. For example, in a fast food restaurant, the main

building generally houses the food preparation area, the service area and the dining area, while a

separate structure, commonly known as a cold room, adjoining to the main building serves as

storage for perishable food items. As a further example, in convenience stores, the main building

often houses a grocery area and a food service area, while a structurally separate cold room is

provided for storing perishable food items.

The food preparation areas, service areas, and customer accessed areas of such establishments are

typically air conditioned for the comfort of both employees and customers. Commonly, the

conditioned air is provided by means of one or more roof-top air conditioning units mounted atop

the roof of the main building. In some installations, a single roof-top air conditioning unit

centrally located on the roof of the main building will, through a system of ducts, serve all

customer access and employee areas within the main building. In other instances, one air

conditioning unit may be mounted on the roof of the main building over the kitchen area for

providing conditioned air to the kitchen work area, while a second air conditioning unit is

mounted on the roof of the main building over the dining area or other customer access area to

provide conditioned air to the customer access area of the main building.

A walk-in cold room typically comprises a prefabricated unit that is manufactured at the

supplier’s factory and shipped to the job site for attachment to the main building. The

refrigeration unit or units necessary for providing cold refrigeration air to the cold room are

generally installed in the factory into the prefabricated structure with the condensing unit

portion of the refrigeration system mounted atop the roof of the prefabricated cold room and the

evaporator unit mounted within the interior of the cold room.

Thus, in conventional practice, the condensing units of the air conditioning units associated with

the main building are mounted atop the roof of the main building of the establishment and the

condensing units associated with the refrigeration units of the cold room structure are mounted

atop the roof of the cold room. Therefore, both the roof of the main building and the roof of the

cold room structure must be designed to support the added load of the roof-top air conditioning

equipment and the roof-top refrigeration equipment, respectively. Of course, the cost of each roof

structure is increased due to the requirement of structurally supporting the respective added load

associated with each roof structure. As the roof of the main building generally covers a

relatively large area, the increased cost associated with designing that roof to support the

associated air conditioning equipment is significantly higher than required design modifications

to the cold room.

Our company is engaged in the professional manufacturer of

cold room

,The company has many year’s production experience and strong technical power.

Article Source:

ArticleRich.com

byadmin

The duct system in your home or business is one of the most important but hidden components of your space. It runs throughout the attic and walls of your home. It allows for heated or cooled air to move through it from the heating and cooling system to various rooms of the home. If you imagine this open space and large tube-like structure, you can imagine that the interior can become dirty and even covered in allergens. For many people, duct cleaning offers a nice benefit for them. It may improve your comfort level in your home, in fact.

What Does It Do?

Duct cleaning works to clean out the interior surfaces of your ductwork. Over time, these surfaces build up with debris, dust, dander from pets, and pollen from outside. They cake onto the sides of the walls and build up. This material can close your heating and cooling air filters and makes your system run harder. The biggest benefit from cleaning your ducts is that it helps clear this away, allowing air to move easier. It also helps to improve the overall energy bills you have – air can move easier, and that means your system works less. In addition, removing all of these particles can help to minimize the amount of dust in your home while also helping to reduce allergens that could be making you or your loved one sick.

If you have not had a duct cleaning, now is the time to consider it. The process does not take long but once done; it can give you some peace of mind. You will learn it is possible to clean away years of buildup. This is material entering your air supply every day. Over time, this takes a toll on your system, minimizing its efficiency and limiting its lifespan.

Go For Natural Ventilation Systems

by

accountantsrus

Keeping your air conditioning unit in a good and up-to-date condition has a great impact on the quality of air in your home. If you maintain the unit properly, you can probably save thousands of dollars, can use the unit for several years and it will reduce your electricity bills, as well. Routine preventive air conditioning maintenance will keep the unit working efficiently. If the maintenance is done by yourself, it will work more efficiently and you will get the best out of it in the long run. The thermostat should be set at a comfortable temperature that should be close to the temperature outside. The air filters should be replaced after every three months. The area around the unit should be kept clean and clear. It is better to secure the outside unit because copper is present inside the condenser that makes iit a target for theft. Call an air conditioning technician once in a year for periodical checkups.

Natural ventilation system is done by harnessing the wind or natural breeze to freshen your house. The windows blow in by means of the openings on windward side of the house and it exits from the leeward openings of the sides and roof. During summers, wind is used to naturally ventilate the house and in winters ventilated is decreased to keep away excess pollutants and moisture. When you are implementing natural ventilation systems by strapping the natural movements of the wind, don t forget to take out all the obstructions that come between the leeward s exits and windward openings. This will assure effective ventilation.

Buying refrigeration supplies is indeed a very easy task. You have to prepare a list of items that you need. Then, simply use any search engine like Google and see what is available in your budget. You will find a range of good options available. If you prefer to go online and use this online media, buying refrigeration supplies would be very easy. Just ensure to take your own time, do lots of research and ensure to set a budget before you start dealing with actual cash. There is a range of refrigeration supplies needed to keep the refrigerator keep working in good condition. These include condenser, stabilizer, and so on.

Keeping the air fresh in your homes by keeping the doors and windows open is not an ideal method always of airing the place. Ventilation systems are a good option, especially with the change of seasons when it is too hot or too cold. So, instead of suffering in a stuffy house, you can have some good ventilation systems and enjoy fresh air in your house all year round. These ventilation systems are very effective since they filter the polluted air and replace it with clean, fresh air coming from outdoors. This system can be installed in a single room or you can go for something larger that will circulate fresh air in the house. Ventilation systems assure that your house is a more pleasant and safer place to live in with a constant supply of fresh air without any need to keep your doors and windows open.

Cro Log is online marketer and Writing a Review Article for

Ventilation Systems

, Natural Ventilation Systems,

Refrigeration Supplies

and

Air Conditioning Maintenance

.

Article Source:

ArticleRich.com

Online Services Useful to Buy Refrigerator or Freezers Australia

by

aus-appliances

Are you planning to buy refrigerator or freezers Australia this summer? Refrigerators or freezers are the most essential appliances and are therefore preferred by most of the homeowners not only for summers but round the year. These cooling appliances are available in different sizes and of numerous brands such as LG, Whirlpool, Samsung, Admiral, etc. With the advent of online services, you can now buy any desired cooling appliance for the purpose of refrigeration online.

With online services, you can now buy freezers online or refrigerator online of your choice without much hassles and wastage of time. Several websites offer freezers online or refrigerators to ease the task the shopping process. You will come across various brands of cooling appliance offered by these websites. You can then refer to all the details of the refrigerators provided by the websites.

Online shops or websites provide details of the cooling appliance such as manufacturer, size, colour, capacity, door options, cost, technology utilized and discounts if any. Also you can gather vital information by reading the comments and reviews of different cooling appliance used for the purpose of refrigeration Australia.

These online shops are very useful for customers as they can buy refrigerator or freezers online at their convenient time. Customers can have a look at the collection of the cooling appliance and select their desired product themselves. As they can refer to all the important information about various freezers in Australia from these websites, it helps in choosing the right appliance for their need.

Also, it is advisable that customers should refer different websites so the gathered information of the desired appliance is more reliable. It is advisable to choose websites that provide warranty and service facility for the appliance. Besides online websites, there are several portals on Internet that lets users buy freezers online.

The best thing about online shopping is that buyers get a chance of comparison about the price and features of the appliance from different websites. By reading plenty of reviews and price comparison facilities available on numerous domains, buying refrigerator or freezers online has become quite easy.

The growing demand of people for buying cooling appliance for the purpose of refrigeration in Australia has led several manufacturers and businesses design their websites and provide a broad collection of cooling appliances for users. It can be said that online websites and portals have proven a boon for the users as they can buy desired appliance for refrigeration online!

If you have tight budget, then still it is not a problem, as you can opt for cheap refrigerators. Several websites offer cheap refrigerator online for cost-conscious generation. In this way, you don t have to compromise with your budget and can get the desired appliance for your need. Also you can expect some great discounts offered by merchants on purchase of any appliance.

Internet savvy can acquire more knowledge about refrigeration online, refrigeration Australia, buy refrigerator, refrigerator online, freezers online, freezers Australia and buy freezers online by browsing various websites and portals. It is very important to know about cooling appliance before you actually purchase, as this will help you in taking the right decision at the time of purchase.

Aus-appliances, offers customers with extensive range of cooling and heating appliances of all leading brands. You can

Buy Refrigerator

online or can order for your desired freezers online. The collection comprises of split system air conditioner,

Air Conditioner Split System

.

Article Source:

ArticleRich.com